Post by account_disabled on Jan 11, 2024 7:38:13 GMT
the Atlantic article was this surprising breakthrough in self-awareness:
At one point, San Francisco Chronicle copy desk chief Andrea Behr raises her hand to speak what she calls “a little bit of heresy.”
“I was once showing my brother, who lives in Washington, D.C., what I thought was a really fabulous headline,” she says. “It was a really clever play on words. I was so impressed. And he said, ‘Why do you people do that?’ He just thought those puns were stupid, and he hated them.”
Anyway, it’s a longstanding myth that you can’t have it both ways. There are several options at your disposal if you want to show off your cleverness and optimize your articles for search:
Use different headlines for your print and online versions. This only works for newspapers and magazines that put out a print version, but why not use your clever headline in the print edition and an SEO’ed headline online?
Optimize your meta title and make the H1 tag clever. Google will crawl and display the meta title in search engines, but visitors will see the clever title on the page.
Use your clever headline on Day 1. This will give your regular readers a chance to appreciate your hilarity. On Day 2, go in and edit the title to a more search-friendly version. After day of launch, most people will probably be finding the story through search rather than your home page.
At one point, San Francisco Chronicle copy desk chief Andrea Behr raises her hand to speak what she calls “a little bit of heresy.”
“I was once showing my brother, who lives in Washington, D.C., what I thought was a really fabulous headline,” she says. “It was a really clever play on words. I was so impressed. And he said, ‘Why do you people do that?’ He just thought those puns were stupid, and he hated them.”
I’ve often wondered why “funny” and “clever” in the world of headline writing always equate to puns. In the real world, puns represent a tiny sliver of the many possible ways to make people laugh. In Whatsapp Mobile Number List bnewspaper headlines, they make up 99% of the pie – the other 1% being rearranged clichés like the “Better Never Than Late” headline quoted in the article. This isn’t to say I personally dislike puns or don’t use them in blog titles myself – but it’s a little sad that the right to pun is pretty much all the anti-SEO camp is fighting for.
Anyway, it’s a longstanding myth that you can’t have it both ways. There are several options at your disposal if you want to show off your cleverness and optimize your articles for search:
Use different headlines for your print and online versions. This only works for newspapers and magazines that put out a print version, but why not use your clever headline in the print edition and an SEO’ed headline online?
Optimize your meta title and make the H1 tag clever. Google will crawl and display the meta title in search engines, but visitors will see the clever title on the page.
Use your clever headline on Day 1. This will give your regular readers a chance to appreciate your hilarity. On Day 2, go in and edit the title to a more search-friendly version. After day of launch, most people will probably be finding the story through search rather than your home page.